If you've ever transferred photos from an iPhone to a Windows PC and found yourself staring at files you can't open, you've encountered the HEIC compatibility problem. This guide explains what HEIC is, why Windows struggles with it, and the best ways to view and convert these files.
What is HEIC and Why Does Apple Use It?
HEIC (High Efficiency Image Container) is Apple's implementation of the HEIF (High Efficiency Image Format) standard. Apple adopted HEIC as the default photo format starting with iOS 11 in 2017 for good reasons:
The Benefits of HEIC
- 50% smaller files: HEIC photos take up roughly half the storage space of equivalent JPEG images
- Better quality: At the same file size, HEIC preserves more detail than JPEG
- 16-bit color depth: Supports wider color gamuts than JPEG's 8-bit limitation
- Multiple images: Can store image sequences, bursts, and live photos in a single file
- Non-destructive editing: Stores edits separately from the original image data
For iPhone users, HEIC means more photos fit on their device without sacrificing quality. Apple's decision to adopt HEIC was driven by storage efficiency on devices where space is limited and precious.
Why Windows Can't Open HEIC Files by Default
Windows doesn't natively support HEIC because:
Codec Licensing
HEIC uses HEVC (H.265) video compression, which requires licensing fees. Microsoft chose not to include this codec by default to avoid passing licensing costs to users or absorbing them.
Format Age
When Windows 10 was released in 2015, HEIC wasn't yet widely used. Apple didn't adopt it until 2017, and by then, Windows 10's core image handling was already established.
Market Dynamics
Microsoft has historically been slow to adopt Apple-specific formats, and vice versa. Cross-platform format support often comes through third-party solutions or delayed updates.
Method 1: Install HEIF Image Extensions (Free)
The simplest solution for Windows 10 and 11 users is installing Microsoft's free HEIF Image Extensions:
Installation Steps
- Open the Microsoft Store app on your Windows PC
- Search for "HEIF Image Extensions"
- Click "Get" or "Install" (it's free)
- Wait for the installation to complete
- Restart Windows Explorer or your PC
What This Enables
After installation, you can:
- View HEIC thumbnails in File Explorer
- Open HEIC files in Windows Photos app
- Preview HEIC files in most Windows applications
Limitations
- Doesn't add HEIC support to all applications
- Some older software still won't recognize HEIC files
- Converting or editing may still require additional tools
Method 2: Install HEVC Video Extensions (Paid Option)
For full HEIC support including video playback, you may need the HEVC Video Extensions:
Why It's Separate
Microsoft offers basic HEIF support for free, but full HEVC codec support (required for some HEIC features and all HEVC video) costs $0.99 in the Microsoft Store due to licensing requirements.
When You Need It
- Playing HEVC/H.265 videos
- Opening HEIC files with embedded video (Live Photos)
- Full compatibility with all HEIC features
Free Alternative
Device manufacturers often pre-install "HEVC Video Extensions from Device Manufacturer" for free. Search for this in the Microsoft Store—if it appears, you can install it at no cost.
Method 3: Convert HEIC to JPG Online
For quick conversions without installing anything, browser-based converters offer a convenient solution:
Advantages of Browser-Based Conversion
- No installation required: Works immediately in any browser
- Privacy-focused: Client-side tools process files locally without uploading
- Cross-platform: Works on any Windows version with a modern browser
- Batch processing: Convert multiple files at once
Using Our HEIC to JPG Converter
Our HEIC to JPG Converter processes files entirely in your browser:
- Open the converter in Chrome, Firefox, Edge, or any modern browser
- Drag and drop your HEIC files onto the upload area
- Adjust quality settings if desired (90% is recommended for photos)
- Click Convert
- Download your JPG files
Because all processing happens locally, your photos never leave your computer—important for personal or sensitive images.
Method 4: Use Third-Party Software
Several applications can open and convert HEIC files:
Free Options
- GIMP: Open-source image editor with HEIC plugin support
- IrfanView: Lightweight image viewer with HEIC support via plugins
- XnView: Feature-rich image viewer and converter
Paid Options
- Adobe Photoshop: Full HEIC support in recent versions
- Adobe Lightroom: Native HEIC import and editing
- Affinity Photo: One-time purchase with HEIC support
Method 5: Change iPhone Settings to Avoid HEIC
If you frequently transfer photos to Windows, you can configure your iPhone to capture in JPEG instead:
Change Capture Format
- Open Settings on your iPhone
- Tap Camera
- Tap Formats
- Select Most Compatible
This setting captures photos as JPEG and videos as H.264, ensuring Windows compatibility.
Tradeoff
Using "Most Compatible" means:
- Photos take up approximately 2x more storage space
- You lose some of HEIC's quality advantages
- Live Photos and some advanced features may be affected
Transfer Setting Alternative
You can also set your iPhone to automatically convert when transferring:
- Open Settings
- Tap Photos
- Under "Transfer to Mac or PC," select Automatic
This keeps HEIC on your phone but converts to JPEG during transfer.
Understanding HEIC vs JPEG Quality
When converting HEIC to JPEG, you're moving between two lossy formats. Here's what to expect:
Quality Considerations
- 90-95% JPEG quality: Visually identical to HEIC for most photos
- 80-89% quality: Minor compression artifacts in detailed areas
- Below 80%: Noticeable quality loss, especially in gradients and fine details
File Size Changes
| HEIC Original | JPEG 95% | JPEG 85% | JPEG 70% |
|---|---|---|---|
| 2 MB | 4.5 MB | 2.8 MB | 1.5 MB |
| 3 MB | 6.8 MB | 4.2 MB | 2.3 MB |
| 5 MB | 11 MB | 7 MB | 3.8 MB |
High-quality JPEG files are typically larger than HEIC originals because JPEG's compression is less efficient.
Batch Converting Multiple HEIC Files
When you have many photos to convert, efficiency matters:
Using Command Line Tools
For technical users, tools like ImageMagick can batch convert:
# Convert all HEIC files in a folder to JPG
magick mogrify -format jpg *.heic
Using Browser-Based Tools
Our converter supports multiple files:
- Select or drag multiple HEIC files at once
- All files convert simultaneously
- Download individually or as a ZIP archive
Using Windows PowerShell
With HEIF extensions installed, PowerShell can automate conversion using Windows APIs, though this requires scripting knowledge.
Preserving Photo Metadata
HEIC files contain EXIF metadata including:
- Date and time the photo was taken
- Location (GPS coordinates)
- Camera settings (exposure, aperture, ISO)
- Device information
Metadata During Conversion
Different conversion methods handle metadata differently:
- Windows Photos app: Preserves most metadata when saving as JPEG
- Browser-based converters: May not preserve metadata (varies by tool)
- Professional software: Usually preserves all metadata
If metadata preservation is critical, use Apple's native export feature or professional software like Lightroom.
Troubleshooting Common Issues
"Windows cannot open this file"
Cause: HEIF extensions not installed or not working properly
Solution:
- Reinstall HEIF Image Extensions from Microsoft Store
- Restart Windows
- Try opening with Windows Photos app specifically
Photos appear but won't open in other apps
Cause: Application doesn't support HEIC even with system extensions
Solution: Convert to JPEG for use in that specific application
Converted photos look different
Cause: Color profile differences between HEIC and JPEG
Solution: This is often due to wide color gamut (P3) in HEIC being converted to sRGB. The difference is usually subtle and most visible on calibrated displays.
Batch conversion is slow
Cause: HEIC decoding is CPU-intensive
Solution:
- Convert smaller batches
- Use a more powerful computer
- Allow more time for large collections
Best Practices for Windows Users
For Occasional Transfers
Install the free HEIF Image Extensions and use Windows Photos for viewing. Convert individual files as needed using a browser-based tool.
For Frequent Transfers
Consider changing your iPhone's transfer setting to "Automatic" for seamless JPEG conversion during transfer.
For Professional Workflows
Use Adobe Lightroom or similar professional software that handles HEIC natively while preserving metadata and color accuracy.
For Maximum Compatibility
Change your iPhone's capture format to "Most Compatible" if you primarily share photos with Windows users or use older software.
Conclusion
While HEIC offers significant advantages for iPhone users—smaller files, better quality, and advanced features—the format's limited Windows support creates friction when transferring photos. The good news is that multiple solutions exist, from free Microsoft Store extensions to browser-based converters that protect your privacy.
For most users, installing the free HEIF Image Extensions provides adequate support for viewing photos. When you need to share or edit photos in applications that don't support HEIC, converting to JPEG using a privacy-focused browser tool ensures your photos work everywhere while keeping your images secure on your own device.
