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Microsoft Entra ID

Cloud identity and access management

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Authorized Partner
Expert Deployment
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Key Features

Single Sign-On

One identity for all your apps with 4,000+ pre-integrated applications

Adaptive MFA

Risk-based multi-factor authentication that adapts to user behavior

Conditional Access

Define access policies based on user, device, location, and risk

Identity Protection

AI-powered detection of identity-based attacks

Passwordless Authentication

Eliminate passwords with FIDO2 security keys, Windows Hello for Business, and Microsoft Authenticator app. Improve security and user experience simultaneously.

Identity Protection

Detect and remediate identity-based risks using machine learning. Automatically respond to risky sign-ins and compromised credentials with Conditional Access policies.

Trusted by Thousands

G2

4.5

1,200 reviews

500M+ identities

customers worldwide

Trusted by leading organizations
Coca-ColaWalmartSiemens
🧮

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Available Plans

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Entra ID P1

Advanced identity with conditional access, MFA, and self-service password reset.

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Most Popular

Entra ID P2

Full identity protection with risk-based policies and PIM.

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Entra Suite

Complete identity solution with P2, Governance, and Private Access.

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Product

Microsoft Entra ID

Plan: Entra ID P1

Response guaranteed within 1 business day. No credit card required.

Why Get Microsoft Entra ID Through Inventive HQ?

Authorized Partner

We work with leading vendors to provide genuine, fully licensed software solutions.

Expert Deployment

Our team helps configure and deploy solutions tailored to your needs.

Ongoing Support

Dedicated account management and technical support when you need it.

Volume Licensing

Flexible licensing options tailored to your organization's size and needs.

“Inventive HQ made our software procurement painless. They handled deployment, licensing, and training — we were up and running in days, not weeks.”
JM

James Mitchell

IT Director, Mid-Market Financial Services

Ideal For

Single Sign-On

Give users one identity to access all their applications—Microsoft 365, thousands of SaaS apps, and your custom applications. Reduce password fatigue and helpdesk calls.

Conditional Access

Control access based on user, device, location, and risk. Require MFA for risky sign-ins, block access from unmanaged devices, and enforce compliance policies.

B2B Collaboration

Securely collaborate with partners and vendors. Invite external users to access specific resources while maintaining control over what they can see and do.

Hybrid Identity

Connect on-premises Active Directory to the cloud with Azure AD Connect. Give users a consistent identity for accessing both cloud and on-premises resources.

About Microsoft Entra ID

Learn how Microsoft Entra ID from Microsoft can help transform your business operations.

Microsoft Entra ID (formerly Azure Active Directory) is a cloud-based identity and access management service that provides the foundation for secure authentication and authorization across Microsoft 365, Azure, and thousands of third-party SaaS applications. It serves as the identity control plane for organizations of all sizes, managing user accounts, group memberships, application access, and security policies from a centralized cloud directory.

Single sign-on (SSO) simplifies the user experience by allowing employees to authenticate once and access all assigned applications—including pre-integrated gallery apps such as Salesforce, ServiceNow, and Workday—without managing separate credentials for each service. The platform's application proxy can also publish on-premises web applications for remote access without requiring VPN connections.

Multi-factor authentication (MFA) and conditional access policies form the core of Entra ID's security model. Conditional access evaluates signals including user identity, device compliance, location, and real-time risk level to make dynamic access decisions—granting access, requiring additional verification, or blocking the request entirely. Passwordless authentication methods such as FIDO2 security keys, Windows Hello for Business, and the Microsoft Authenticator app further strengthen security while reducing friction.

Entra ID Protection uses machine learning trained on trillions of signals from the Microsoft ecosystem to detect compromised credentials, impossible travel patterns, and anomalous sign-in behavior, automatically enforcing risk-based conditional access policies. Privileged Identity Management (PIM) adds just-in-time, time-bound access to administrative roles, reducing standing privilege exposure. Identity Governance capabilities automate access reviews, entitlement management, and lifecycle workflows, helping organizations maintain least-privilege access as employees join, move between roles, and leave.

Frequently Asked Questions

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