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What Is HTML Encoding
HTML encoding (also called HTML entity encoding) converts special characters into their HTML entity equivalents so they display correctly in web pages rather than being interpreted as HTML markup. Characters like <, >, &, ", and ' have special meaning in HTML—they define tags, attributes, and entities. When these characters appear in user content, they must be encoded to prevent rendering issues and security vulnerabilities.
HTML encoding is one of the most important defenses against Cross-Site Scripting (XSS), the most prevalent web security vulnerability. When user input is inserted into a web page without encoding, an attacker can inject malicious HTML or JavaScript that executes in other users' browsers. Proper encoding neutralizes these attacks by ensuring special characters are treated as text, not code.
How HTML Encoding Works
HTML encoding replaces special characters with named or numeric entity references:
| Character | Named Entity | Numeric Entity | Context |
|---|---|---|---|
| < | < | < | Opening tag delimiter |
| > | > | > | Closing tag delimiter |
| & | & | & | Entity start character |
| " | " | " | Attribute value delimiter |
| ' | ' | ' | Attribute value delimiter |
| / | / | / | Tag closing character |
| Space (non-breaking) | Preserved whitespace |
Encoding contexts matter: Different insertion points in HTML require different encoding strategies:
- HTML body: Encode
<,>,&,",' - HTML attributes: Encode all non-alphanumeric characters as entities
- JavaScript context: Use JavaScript string escaping, not HTML encoding
- URL context: Use URL/percent encoding, not HTML encoding
- CSS context: Use CSS escaping
Using the wrong encoding for the context is a common source of XSS vulnerabilities.
Common Use Cases
- XSS prevention: Encode user-supplied data before inserting it into HTML to prevent script injection
- Content display: Ensure code snippets, math formulas, and special characters render correctly on web pages
- Email templates: Encode special characters in HTML emails to prevent rendering issues across email clients
- CMS content: Safely display user-generated content (comments, forum posts, profiles) without allowing HTML injection
- API responses: Encode HTML entities in JSON responses that will be rendered in the browser
Best Practices
- Encode on output, not input — Store raw data and encode when rendering; this preserves data integrity and allows context-appropriate encoding
- Use context-appropriate encoding — HTML body encoding is different from attribute encoding, JavaScript encoding, and URL encoding
- Use framework auto-encoding — Modern frameworks (React, Angular, Vue) auto-encode by default; don't disable this protection
- Never rely on blocklist filtering — Trying to strip dangerous tags is fragile; encoding is the correct defense
- Double-check dangerouslySetInnerHTML / v-html — When frameworks require raw HTML insertion, sanitize with a library like DOMPurify first
References & Citations
- W3C. (2024). HTML5 Character References. Retrieved from https://dev.w3.org/html5/html-author/charref (accessed January 2025)
- OWASP. (2024). OWASP XSS Prevention Cheat Sheet. Retrieved from https://cheatsheetseries.owasp.org/cheatsheets/Cross_Site_Scripting_Prevention_Cheat_Sheet.html (accessed January 2025)
Note: These citations are provided for informational and educational purposes. Always verify information with the original sources and consult with qualified professionals for specific advice related to your situation.
Frequently Asked Questions
Common questions about the HTML Entity Encoder/Decoder
HTML entities encode special characters that have meaning in HTML: < becomes <, > becomes >, & becomes &, " becomes ", ' becomes ' or '. Why important: prevents breaking HTML structure, avoids XSS (cross-site scripting) attacks, displays reserved characters literally, ensures proper rendering. Example: displaying code <script> without executing it. Two formats: named entities ( ), numeric entities (  decimal,   hex). Always encode user input before displaying in HTML to prevent security vulnerabilities.
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